Buttondown Newsletter Platform

1 Summary

Buttondown provides newsletter management and email marketing automation with API integration for subscriber data synchronization and campaign analytics. Used for client communications, market updates, and automated onboarding sequences.

2 Support Channels

Support Email: support@buttondown.email
Documentation: docs.buttondown.email
Status Page: status.buttondown.email
Community: Discord Server

3 Key Integrations

LACRM Sync: Subscriber data enriches contact records with email engagement metrics
Client Onboarding: Automated welcome sequences triggered by new client setup
Newsletter Analytics: Open rates and engagement data feed client communication tracking
Tag Management: Subscriber segmentation based on client status and preferences

4 Technical Implementation

Authentication: Token-based (BUTTONDOWN_API_KEY)
API Endpoint: https://api.buttondown.email/v1
Rate Limits: 100 requests/minute (standard plan)
Pagination: Cursor-based with page and page_size parameters
Data Flow: API → subscriber normalization → LACRM tag synchronization
Automation: Referenced in process: client-onboarding, lacrm-sync

5 API Features

Subscriber Management: Create, update, delete subscribers with metadata
Newsletter Analytics: Campaign performance, open rates, click tracking
Tag Operations: Subscriber segmentation and automated tagging
Email Templates: Programmatic template management for automated sequences
Webhook Support: Real-time notifications for subscriber actions

6 Risk Notes

API key provides access to all subscriber data including email addresses - secure storage critical
Subscriber data includes PII requiring compliance with email marketing regulations
Automated tagging must respect unsubscribe preferences and consent tracking
Newsletter content reflects company brand - approval workflows required for sensitive communications

7 Operational Dependencies

Contact Index: Email matching for subscriber-to-contact resolution in LACRM
Client Onboarding: Welcome email sequences triggered by new client activation
Marketing Campaigns: Newsletter distribution and performance tracking
Compliance Monitoring: Unsubscribe tracking and consent management

8 Data Processing

Subscriber Sync: Regular download of subscriber lists with engagement metrics
Contact Matching: Email-based resolution to existing LACRM contact records
Engagement Tracking: Open rates, click patterns feed client communication preferences
Segmentation: Tag-based subscriber organization for targeted campaigns

10 Useful Links