Brand Guidelines
1 Brand Guidelines
1.1 Overview
This section contains comprehensive brand guidelines, identity standards, and marketing assets for Ethical Capital Investment Collaborative.
1.2 Brand Documentation
1.2.1 Ethical Capital Brand Identity
Complete brand guidelines including logo usage, color palette, typography, and visual identity standards.
1.3 Brand Assets
Brand assets including logos, color swatches, and templates are stored in: - /assets/brand/logos/ - Logo files in various formats - /assets/brand/styles/ - CSS/SCSS style files - /assets/brand/templates/ - Document templates
1.4 Usage Guidelines
1.4.1 Logo Usage
- Primary logo: ECIC full logo for formal communications
- Icon mark: Simplified mark for small applications
- Color variations: Full color, single color, and reverse options
1.4.2 Color Palette
- Primary colors defined in brand guidelines
- Secondary colors for accent and supporting elements
- Accessibility compliance for all color combinations
1.4.3 Typography
- Primary typefaces for headings and body text
- Web-safe alternatives and fallbacks
- Hierarchy and sizing recommendations
1.5 Brand Compliance
All marketing materials, documentation, and communications should follow these brand guidelines to maintain consistent visual identity across all Ethical Capital touchpoints.
Brand Contact: team@ethicic.com Asset Requests: Contact marketing team for additional brand assets or custom applications